ATEN International has appointed Ban Leong Technologies as its authorized distributor in the region, effective June 2024. The collaboration with Ban Leong Technologies is set to significantly enhance ATEN’s brand presence across Asia. Leveraging Ban Leong’s extensive distribution network and market expertise, ATEN anticipates a substantial increase in brand awareness and sales opportunities.
“ATEN is thrilled to cooperate with Ban Leong Technologies to provide access to our products and solutions in the Singapore market,” said Mike Chiang, ATEN’s Assistant Vice President of the Sales Division 1. “ATEN offers robust solutions, including a wide range of integrated KVM, professional AV, SOHO, and intelligent power products, tailored to meet specific business requirements. Our solutions are backed by reliability and stability to fulfill diverse customer needs. Through our partnership with Ban Leong Technologies, we can offer the most immediate and excellent service in Singapore. In the future, we anticipate greater opportunities to expand our market in Singapore, looking forward to discovering new prospects in the region through this collaboration.”
Since 1993, Ban Leong Technologies has evolved from a traditional IT products distributor into a modern, technology-driven specialist, managing over 50 authorized distributorships across its regional sales offices in Singapore, Malaysia, and Thailand. Covering segments from consumer, commercial, and online spaces for the brands they represent, Ban Leong’s development of these new sales channels will assist ATEN in meeting the increasing local demands for AV/IT solutions.
