Genelec has significantly expanded its international Installed Sound team with the appointment of Anthony Berry as Sales Support Engineer. In this newly created role, Berry will be responsible for helping to develop the Genelec Installed Sound brand globally.
Growing up in Australia, Berry studied Audio and Acoustics at Sydney University before embarking on a career in AV that has involved prestigious projects around the world, including clients such as the Sydney Opera House, Google and Spotify. After relocating to Europe in 2014, Berry handled system design and audio commissioning for leading Swedish integrator JML, and technical sales and support for Nordic distributor Scandec. These roles saw Berry become actively involved in major Genelec projects in Sweden including Jacy’z Hotel, Vasakronan Co-Working and KKV Örebro.
Berry will work alongside Genelec’s global distribution partners to ensure that consultants, integrators and installers alike can achieve the very best performance from the company’s range of solutions. As well as providing sales and technical support and system design, Berry will also play an important role in Genelec’s product development, training, and marketing activities in the Installed Sound segment.
“I’m thrilled to be joining a company with such a strong reputation in the industry,” commented Berry. “Having had firsthand experience of designing Genelec installations in Sweden, I’ve already seen the innovation that Smart IP networked loudspeaker technology is bringing to the market. Now, to have the opportunity to share my passion for Genelec with a wider network of customers around the world is a really exciting prospect.”
“Since the launch of Smart IP back in 2019, Genelec’s global profile in Installed Sound has developed consistently,” added Kati Pajukallio, Genelec’s Installed Sound Business Manager. “While the Nordic region has historically been the bedrock of our sales in this segment, we’re now seeing really notable sales growth from other international markets – and so the need for sales and technical support for all our global partners has increased significantly. By joining us, Anthony…will bring valuable experience to the team here at Genelec – and help us to provide an even higher level of service to our Installed Sound customers.”
Anthony Berry can be contacted at anthony.berry@genelec.com.
