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Home COMMERCIAL AV NEWS

G&D and VuWall Align Global Sales Under New Leadership

Mirko Aubel appointed EVP Sales EMEA & APAC and Eric Hénique named Chief Revenue Officer

23/04/2026
in NEWS, COMMERCIAL AV, Latest
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G&D and VuWall Align Global Sales Under New Leadership
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G&D and VuWall are strengthening their international sales leadership to support closer alignment across their key international markets. Effective April 15, 2026, Mirko Aubel has been appointed Executive Vice President Sales EMEA & APAC, assuming operational sales leadership for both companies in these regions. Concurrently, Eric Hénique has been named Chief Revenue Officer (CRO) for G&D and VuWall.

The new leadership structure is designed to bring international account management, channel development, and partner engagement into closer alignment across both companies. It also supports a more consistent go-to-market approach for G&D and VuWall’s combined portfolio of KVM, visualization, and video wall management solutions.

Strong Alignment for an Integrated Portfolio
The leadership appointments reflect growing demand for integrated solutions in mission-critical control room and visualization environments. In international projects, customers and partners increasingly expect KVM, visualization, and video wall management to work together seamlessly — along with clearly defined ownership across regions and brands.

In his new role, Aubel will lead sales activities for both companies across EMEA and APAC from G&D’s headquarters in Siegen. His focus will include the development of international key accounts, expanded partner engagement, and a more unified approach to market coverage across both regions.

Mirko Aubel Brings Broad B2B Sales and Channel Experience
Aubel brings over 14 years of experience in technology-driven B2B markets. During his time at the ASSMANN Group, he held senior leadership roles with responsibility for sales and partner development across multiple European markets, including IT and KVM-adjacent infrastructure solutions.

“G&D and VuWall bring complementary strengths to the control room market,” said Aubel. “Customers don’t want two separate points of contact for an integrated solution. My goal is to simplify that experience and position the combined portfolio of both companies as the coordinated end-to-end solution it is.”

Eric Hénique Assumes Group-Wide Revenue Responsibility
Eric Hénique, well known in the industry through his leadership at VuWall, now assumes group-wide revenue responsibility for G&D and VuWall as Chief Revenue Officer. The new structure combines centralized revenue leadership with regionally focused sales execution across the strategically important EMEA and APAC markets.
“With this new leadership structure, we are establishing clear accountability for the international market development of G&D and VuWall,” said Thorsten Lipp, CEO of the Panoptec Group. “For customers and partners, this means closer sales alignment, a more consistent market presence, and a more targeted approach to developing business across our combined portfolio.”

Tags: G&D and VuWall
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