Nureva Inc. has appointed MEDIA PLUS Co., LTD. (Media Plus) as its distributor in Japan. Founded in 2002 and headquartered in Tokyo, Media Plus specialises in audiovisual and communications solutions, including videoconferencing, AV system design and integrated room solutions for corporate environments. Media Plus will bring Nureva’s revolutionary audio conferencing product line to customers across Japan through its established market presence and solution-led approach.
Hybrid working and learning continue to increase demand in Japan for reliable, scalable meeting room and classroom audio. Japan’s Ministry of Land, Infrastructure, Transport and Tourism reported in its most recent national survey that 24.8% of employees were teleworkers, while hybrid work combining office and remote work was expanding. Looking ahead, Market Research Future projects Japan’s unified communication service market will grow from US$2.64 billion in 2025 to US$7.42 billion by 2035, reflecting strong long-term demand for collaboration technology. In parallel, Grand View Research forecasts Japan’s audiovisual hardware market will grow from US$11.97 billion in 2023 to US$18.33 billion by 2030. Together, these indicators point to a growing need for reliable audio solutions that are easy to deploy and manage in hybrid meeting and learning spaces.
Responding to these needs, Media Plus now offers Nureva’s award-winning audio conferencing systems powered by patented Microphone Mist technology. This breakthrough advancement in audio fills rooms with thousands of virtual microphones to deliver true full-room coverage so every participant is heard clearly and collaboration happens naturally and easily — without the costs and complexities of traditional multicomponent installations. Nureva’s approach is particularly well-suited to medium and larger spaces, where organisations are looking for simpler ways to achieve consistent full-room microphone pickup while reducing deployment time, complexity, costs and management.
“We’re pleased to serve as Nureva’s distributor in Japan,” said Naoko Sugano, President of Media Plus. “As pioneers in videoconferencing, we’ve long focused on creating the best possible audio experience in meeting room design. Nureva’s Microphone Mist technology brings a unique and highly effective approach to medium- and large-room audio, delivering clear, consistent coverage while removing much of the complexity typically associated with design, installation and operation. We believe Nureva audio systems will have a meaningful impact on the Japanese meeting room market as organisations continue to modernise their spaces.”
“Adding Media Plus in Japan strengthens our ability to help organisations equip meeting spaces with clear, reliable audio — without the cost and complexity of traditional systems,” said Nancy Knowlton, Nureva’s CEO. “The company’s deep expertise in videoconferencing and integrated AV solutions makes them exceptionally well positioned to expand adoption of Nureva audio systems across the Japanese market.”
Nureva continues to expand its global footprint, with growing demand for simple, high-performance audio solutions in medium, large and extra-large collaboration spaces. With Media Plus, Japanese organisations gain streamlined access to Nureva’s powerful yet simple HDL audio conferencing series certified for use in larger Microsoft Teams Rooms and Zoom Rooms.
