Barco has strengthened its distribution strategy across Asia-Pacific with the appointment of Midwich Group companies as its official projection and image processing distributor in several key regional markets.
The partnership significantly extends Barco’s footprint across APAC, enabling system integrators and end-users to deliver high-impact, immersive visual environments for applications including themed entertainment, simulation, live events, corporate experience centres and education.
As a specialist trade-only AV distributor, Midwich brings extensive regional expertise in logistics, channel development and integration support. The agreement covers Midwich Australia Pty Ltd for Australia, Midwich Limited for New Zealand, Midwich Malaysia Trading SDN.BHD for Malaysia and PT Midwich Indonesia Trading for Indonesia, providing Barco with strong, on-the-ground distribution across these markets.
Through Midwich’s established network of integrators, resellers and technology partners, Barco’s projection and image processing portfolio will be more accessible and better supported across the region. Customers in Australia, New Zealand, Malaysia and Indonesia will gain streamlined access to Barco’s latest ProAV solutions, including projectors from the G Series, I Series and QDX Series, alongside image processing platforms such as the widely deployed Encore3.
“Partnering with Midwich marks a significant step for Barco in the APAC region,” said Jasline Tay, Regional Sales Head APAC, Barco Singapore. “Midwich’s deep knowledge of the AV channel, their strong local support network and dedication to the professional AV market makes them the ideal partner to help take our visualization solutions to the next level.”
David McIntyre, APAC Commercial Manager at Midwich Australia, added that the collaboration brings together two highly complementary organisations. “Barco’s technology has a reputation for delivering “wow” moments and high-performance visualization. Our team is excited to support the integrator community in delivering these solutions with excellence – creating more immersive experiences for customers across the region.”
Claudio Cardile, ANZ Sales Director, echoed the sentiment, noting that the partnership combines Barco’s innovation with Midwich’s channel expertise to help partners transform spaces, engage audiences and deliver memorable visual experiences throughout APAC.
