Sennheiser has officially appointed Midwich as its sole distributor for Business Communication solutions in Indonesia. The appointment was announced at an industry event co-hosted by Sennheiser and Midwich on 16 July 2025 at The Westin Jakarta, which brought together over 100 system integrators, AV consultants, and technology partners from across the region.
Midwich is a global specialist audio-visual distributor representing the world’s leading brands in AV, unified communications, and professional audio. Known for its strong technical support and deep channel relationships, Midwich has a growing presence across Asia Pacific, including Indonesia, where it provides value-added distribution services to help integrators and resellers deliver complete, end-to-end AV solutions.
The event served as a platform to reinforce Sennheiser’s commitment to the Indonesian market and to showcase its latest innovations for corporate and higher education spaces. Attendees experienced live demonstrations of key Sennheiser solutions, including the EW-DX digital wireless microphone system, the TeamConnect Ceiling Medium (TCC M), and the all-in-one TeamConnect Bar solutions.
The event was also supported by Sennheiser’s key alliance partners – Crestron, Lumens, Maxhub, Netgear and Xilica – underscoring Sennheiser’s brand-agnostic approach and dedication to providing seamless, integrated AV solutions across platforms. Attendees explored how Sennheiser’s technology fits into wider AV ecosystems to enhance user experience and system flexibility.
“This event was the perfect way to kick off our partnership with Sennheiser in Indonesia,” said Eugene Yan, Regional Manager SEA, Midwich APAC. “We saw a fantastic response from the AV community, and the excitement around the solutions we showcased confirms the strong demand for premium, integrated communication technologies in both corporate and education markets. We look forward to working closely with Sennheiser to make their high-quality solutions more accessible to customers across Indonesia.”
Alex Lim, Sales Director, Business Communication, Sennheiser Southeast Asia, added “We are delighted to partner with Midwich to deepen our presence in Indonesia. Their strong channel relationships and technical expertise make them a natural fit for our Business Communication portfolio. The turnout and enthusiasm at the Jakarta event reaffirmed our belief in the potential of this market, and we look forward to growing together with our partners and customers.”
The event featured networking sessions, live solution showcases and presentations by alliance brands, offering attendees a comprehensive overview of how solutions from Sennheiser and its alliance partners can be deployed in real-world environments. The successful launch marks a new chapter in Sennheiser’s regional growth, reinforcing its position as a trusted and reliable partner in the industry
