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Home COMMERCIAL AV NEWS

MUSHANG Launches Sydney’s VFX Lab, Powered by Brompton LED processing

08/11/2024
in NEWS, COMMERCIAL AV
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MUSHANG Launches Sydney’s VFX Lab, Powered by Brompton LED processing
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With 14 years of experience in visual creativity, MUSHANG has expanded its advanced video production capabilities to Sydney with its latest MUSHANG VFX Lab. Claiming to be the largest permanent virtual production studio in Sydney, the facility is equipped to handle some of the industry’s most demanding projects in film, television, and advertising. Featuring Hollywood-grade equipment, including Brompton Technology LED processing, MUSHANG VFX Lab is designed to bring its clients’ most ambitions visions to life.

While MUSHANG Shanghai studio focuses on commercial advertising with comprehensive services from concept to execution, Sydney-based MUSHANG VFX Lab places a distinct emphasis on virtual production. It provides technical and equipment support to production teams and creators needing advanced virtual production solutions.

“For this studio, we’re utilising solutions from our trusted production partners, including Brompton Technology LED processing, ROE Visual screens, Disguise virtual systems, Stype tracking, MRMC Bolt robotic arms, ARRI lighting, and Sony Venice 2 cameras with top-tier Leitz Prime lenses and Cooke Anamorphic FF SF lenses. This selection of world-class equipment, paired with our expert team of producers, directors of photography, Unreal Engine artists, and virtual production consultants, ensures the highest quality experience for our clients,” said Henry Sha, CEO & Founder at MUSHANG VFX Lab.

The studio’s LED setup, featuring ROE Visual’s BP2V2 panels for the main wall and CB5 MK2 panels for the ceiling, is calibrated with Brompton’s Hydra measurement system and is Brompton HDR-ready. With a near-8K resolution, the display is driven by two 4K Tessera SX40 processors, a Tessera S8, and five Tessera XD 10G distribution units, providing unmatched clarity and performance. Since its opening in September, the studio has already completed two commercial projects, both of which utilised Brompton’s advanced Tessera feature set, including HFR+ (High Frame Rate), adding new creative possibilities for diverse productions.

“Brompton has been a reliable and steadfast partner for us,” continues Sha. “In commercial advertising, what we need most is stable performance and efficient application, and Brompton has consistently excelled at both.”

One of the studio’s first projects – secured within the first month of opening – was a TV commercial for local Australian fast-food chain Hungry Jack’s, produced by HelloFuture TV. “Feedback from directors, cinematographers, and production staff has been overwhelmingly positive, with high praise for the possibilities our virtual production studio offers,” Sha proudly adds. “We find Brompton and ROE Visual to be the ideal combination for virtual production.”

As MUSHANG VFX Lab continues to explore the Australian market, the team aims to demonstrate the potential of virtual production for local production companies, showing how it can open new doors for expansion. “Located in Alexandria, just a 10-minute drive from Sydney’s city center, our studio offers convenience, with ample parking and space for productions of all sizes. We’re excited about future collaborations in film, television, and beyond,” exclaims Sha.

“We’re delighted to be part of such a powerful collective of partners at MUSHANG VFX Lab in Sydney,” says Elijah Ebo, Director of APAC Operations at Brompton. “It’s inspiring to see the synergy between our LED processing technology and the other high-calibre equipment in the studio, all brought together by MUSHANG’s expert team to create one of the most cutting-edge setups in virtual production today. We look forward to supporting their continued success as they push creative boundaries in the industry.”

“Due to Brompton’s stability and reliability, it was an obvious choice for us when designing the VFX Lab in Sydney,” concludes Sha. “Following three successful years operating our first virtual studio in Shanghai, we remain committed to Brompton as our trusted partner. This golden combination of Brompton Technology, ROE Visual, Disguise, Stype, and MRMC Bolt has been instrumental in countless projects, and we’re confident it will continue to drive our success for many more years to come.”

Tags: MUSHANG VFX LabBrompton Technology4K Tessera SX40Tessera XD 10GTessera S8
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