Xilica and Avientek, one of the Middle East & Africa’s leading distributors for audio, video, unified communications and education technology, have announced a strategic distribution agreement for select GCC markets including the United Arab Emirates, Oman, Bahrain, Qatar, and Saudi Arabia. Through this new partnership, Xilica and Avientek will collaborate to deliver comprehensive, flexible audio solutions for medium and large collaboration rooms, teaching spaces and government facilities including conference rooms, boardrooms, classrooms, lecture theatres and courts.
“We’re very pleased to sign with Avientek as our commercial distribution partner for the GCC,” said James Knight, CEO, Xilica. “Avientek’s approach to distribution is centred on adding value to resellers through integrated pre-sale design, services, and support, which mirrors well our own commitment to customer experience. Their reputation amongst customers is particularly strong and we can think of no better partner to help us continue to grow business in the commercial channel across the Gulf.”
Founded in 2016, Avientek is a leading value-added distributor of professional audio, video, unified communications and education technology across India, the Middle East and Africa with offices in all three regions. Its expansive portfolio includes solutions from Creston, Logitech, Sennheiser, Barco, Yealink, Legrand and other leading organisations. This new partnership with Xilica will enable Avientek customers to leverage fully integrated audio, video and control solutions from Avientek’s staple of brands, with a special focus on flexible, scalable professional audio systems that cover spaces from small to large — the courtroom to the executive boardroom.
“As Avientek continues to grow its audio portfolio, Xilica and its products are an ideal fit that bring together different parts of our portfolio and help our teams deliver truly integrated audio, video and control solutions for customers from our range of top quality brands,” said VM Manu, Director, Avientek. “Xilica’s technology is particularly impressive and the ongoing direction and strategy resonates well with us. We look forward to supporting their partner base in the GCC and delivering great solutions together.”
