For many visitors at InfoComm Asia, this was their first time experiencing Datapath’s Aetria in person. “Aetria is our solution for the design, management and control of control rooms of any size, but any project that requires video wall processing, AvoIP, or KVM would benefit from Aetria,” says Michael Austin, director of channel management, APAC, at Datapath.
“To really wrap your head around it, you need to see Aetria in action, understand it and, of course, experience it.” That is precisely what Datapath has been doing at the show. “This is the first time we have our own booth in Asia. InfoComm shows tend to attract the right kind of people, and it has been an excellent show for us. We have a lot of scheduled demos for our existing customers and with companies that might become official partners soon at the show. In between, we have had a lot of SIs and even end-users coming around as well. We have been very satisfied with the quality of the visitors.”
As far as the Asia market is concerned, Michael highlights that it is a diverse market where technology adoption varies greatly. He mentions that control room projects have very long lead times but expects Aetria to make an impact in Asia. “Aetria is a relatively new solution, but it is gaining momentum. Our demo room in Japan that was set up last year helps us showcase Aetria’s capabilities. It also enables us to show the full benefits and flexibility of AVoIP technology.”
Michael further highlights that Aetria offers visually lossless, zero-latency transmissions over 10G. “Another important consideration for many organisations is security. Aetria is built with security and reliability, I mind. We have user rights management built-in for any endpoint. All our streams are encrypted, and we have various redundancy options.”
As a manufacturer of its own hardware and software, Datapath can ensure the buying process is seamless. The company is unique because it engineers the entire solution, from circuit boards to user applications. Because of this, Datapath can offer unique products that scale to large control rooms without compromise and can back them up with sales and support resources that bring peace of mind.
