Lightware Visual Engineering’s (Lightware) regional director, Jeffrey Ng, met with SI Asia recently at the Infocomm Asia show. Speaking about the tradeshow and the industry prospects, Jeffrey Ng explained that the company is seeing a strong pickup and growth for Audio Visual (AV) technologies in the region.
To leverage and realise this demand, Lightware is investing in this region, namely by participating in industry marquee events like Infocomm, says Jeffery Ng. With a regional base in Singapore, Lightware today has representatives in the Philippines and is looking to expand into the region in the future.
At the booth, Jeffrey Ng and his international colleagues were showcasing the latest technology in high-fidelity signal management and AV technologies. These solutions and products were originally unveiled and showcased at the international AV tradeshow ISE 2023 in Barcelona.
Other solutions at the Lightware booth at InfoComm Asia included the corporate room automation solution, as well as an array of education platforms, including hybrid learning, connected classrooms, labs, auditoriums and divisible room solutions. While the corporate market is still dominant in the region, the education sector is growing steadily in the region for Lightware.
Increasingly, customers from educational institutions are deploying technologies to enable hybrid education or training environments to deliver innovative approaches to traditional educational methods. This helps to attract and retain students.
Further to the corporate and education solutions, Lightware was also promoting its e-sports and e-gaming solutions at Infocomm Asia. Lightware’s UBEX technology, with its 4K60 technology platform uncompressed across a 10-bit megahertz, allows customers to stream live events and e-games with close to zero latency for high-quality entertainment and content.
Demonstrating this, our reporter was shown in real time an e-gaming application of Lightwares’s near-zero latency, 4K60 pixel accurate solution with redundancy running a high-definition multiplayer video game at the Lightware booth.
Post the pandemic, Lightware is seeing a lot more interest from dedicated end users and customers from the region (SE Asia), according to Jeffrey Ng. “We have had good conversations with end users and customers at this event around the education and the corporate room automation solutions.”
“InfoComm Asia has been a success for Lightware with increased interest from end users and customers who recognise and appreciate our leading-edge technology in the AV space. I hope to see this event being a bigger and more varied event in years to come. There is interest and a need from the market,” said Jeffrey Ng.
