The first-ever edition of Pro Integration Future Asia (PIFA), a professional audiovisual and entertainment lighting (AVL) technologies exhibition and conference for the region, will be held from 26 to 28 June at the Marina Bay Sands Expo & Convention Centre in Singapore.
Launched by Montgomery Asia, with the Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS) as its strategic partner and Singapore Tourism Board as a supporter, PIFA2023 will host nearly 100 exhibiting companies from 10 participating countries. Over 6,000 trade professionals from 20 countries are expected to attend, spanning a myriad of sectors such as unified communications and collaboration; digital signage and out-of-home media; production and immersive tech; parks and attractions; smart homes and buildings; and stage and mega events; among others.
The global professional audiovisual industry is estimated to grow by US$113.26 billion from 2022 to 2027, with Asia Pacific set to contribute a significant 41% during this period. Southeast Asia, in particular, is among the fastest-growing regions in the world, with the digital economy and tourism identified as key industries for driving economic growth in 2023. Pro AV technologies play a key role in revolutionising the way we work, play and interact with one another, and these continued digital transformations will help strengthen the region’s competitive standing as the gateway to Asia. Singapore is strategically harnessing the power of digital transformation and pro AVL solutions across all verticals – including tourism – to redefine itself as a destination that delivers impactful experiences and deepens the quality of its human capital.
With the theme “Accelerating Digital Transformation: The Future of Work, Education, and Entertainment”, PIFA2023 highlights the digital transformation wave Southeast Asia (SEA) is experiencing across industries. Digitalisation has spearheaded post-pandemic economic recovery in the SEA region, fuelling innovations in sectors such as banking, food and hospitality, healthcare, retail, production, entertainment, education, worship, and more.
“We are thrilled to launch PIFA, the inaugural trade event for audiovisual and entertainment lighting technologies, this June at Marina Bay Sands in Singapore. With various industries accelerating their innovation, agility and efficiency through digital transformation, we take this as an incredible opportunity to showcase some of the most innovative technologies shaping classrooms, workplaces, events, advertisements, education, and more, alongside AVLIAS, who has added tremendous value to the event as our strategic partner,” said Christopher McCuin, Managing Director of Montgomery Asia.
“Building Singapore as the hub for the professional AVL market in Southeast Asia, AVLIAS is delighted to collaborate with Montgomery Asia in organising PIFA2023. The audio-visual and entertainment lighting space is an exciting one to be in, given its ability to elevate experiences across a multitude of industries. I am certain that together, we will create unforgettable moments and drive advancements in the integrated AVL industry,” said Jackson Yeoh, Executive Director of Professional AudioVisual & Lighting Integration Association (AVLIAS).
Exhibition grounds & fringe events
Apart from leading international exhibitors transforming the exhibition grounds with the latest AVL technology, visitors can also look forward to transportive experiences for various needs and scenarios with advanced immersive technologies that bridge the digital and physical in real time.
Notable experiences include:
Hybrid Workplace: Exploring the future of work, a collaboration between C&R Interior Pte Ltd and AVLIAS will showcase cutting-edge technological demonstrations on how companies can successfully approach a hybrid workplace arrangement.
Immersive Projection Mapping: A showcase presented by Oceanus Media Global, using state-of-the-art projection mapping technology to create stunning visual displays, will bring concepts and ideas to life in a completely interactive and immersive way.
XR Production Live: Witness technology in action and experience how extended reality (XR) can open a world of new possibilities in creating seamless virtual events, and revolutionising the world of TV and film production. Oceanus Media Global and Absen collaborate on this showcase where visitors can explore and interact with the technology in different ways, and also experience how LEDs can elevate the gaming industry.
Elevate your knowledge with a comprehensive learning experience
Conference
The three-day conference will feature nine panel discussions led by over 30 industry experts, including Bastiaan Amsing, Board Member, Global Signage Alliance; Sandeep Mehra, Managing Director, Cisco Asia Pacific Japan & China; Carol Wong, Director, Cushman & Wakefield; and Nick GC Tan, Chief Executive Officer, AP Media.
Technical Classroom
Visitors can also attend 18 classroom sessions powered by Unearthed Productions, on topics such as Creating AI: New Approaches for Generating Content and Art; Why Acoustics in Audio-Visual Installations?; Integration of Unified Communications & Collaborations Design and Technology to Support Rapid Changes in Classrooms; and A Comprehensive System for EdTech, among others.
Complimentary site visit to Oneberry Technologies (limited capacity)
From 3 to 5pm on Monday 26 June, PIFA visitors can enjoy a complimentary site visit to Oneberry Technologies, a physical security automation expert based in Singapore. This unique opportunity will allow visitors to find out more about automated security and surveillance solutions, including AI-assisted anomaly detection and virtual guard monitoring solutions, robots, and the deployment of pop-up mobile surveillance systems and command centres designed with cybersecurity in mind. The trip to Oneberry Technologies is sponsored by Adder Technologies.
Well-supported trade event
PIFA2023 is supported by a roster of nearly 30 partners, with a prestigious lineup of key partners such as the Singapore Exhibition and Convention Bureau, Burnaby Solutions, Unearthed Productions, Live Productions Singapore, Oceanus Media Global, and Now Comms Asia.
The event’s extensive list of supporting partners also includes SG Tech, the Association of Electronic Industries in Singapore, the Association of Independent Producers Singapore, the Global Signage Alliance, the Singapore Association of Convention & Exhibition Organisers & Suppliers, Defence Industries Association, Singapore Association for Private Education, and Singapore Institute of Building Limited, among many others.
“We are excited to participate in PIFA2023 and showcase the latest, cutting-edge technology and products from Blackmagic Design to meet the rapidly evolving needs of today’s digitally transformed industries, and we look forward to meeting and strengthening ties with our customers and making new ones,” said Richard Lim, Director of Blackmagic Design Asia.
Registration for PIFA2023 is now open here.
