Nick Spencer of B-Tech (extreme left), Cuono (Con) Biviano, Managing Director of ULA Group with the microphone with Eric Loader of Elation Lighting beside him

At the recent Integrate exhibition held in Melbourne, ULA Group made the official announcement of their appointment by Elation and B-Tech to be the respective brand’s distributor for Australia and New Zealand.

On the appointment by Elation, Cuono (Con) Biviano, Managing Director of ULA Group, commented, “We understand the value in providing our clients with as many options and solutions as possible, therefore we sought an internationally recognized brand that was well respected and could cover a vast array of markets.As an acknowledged brand on international tour riders and an emerging standard in the major theatre market, Elation was a natural fit.”

Elation Director of Sales & Marketing, Eric Loader, added, “A partnership with ULA was a logical step for us to move forward in the Australian and New Zealand market and is an important piece of our growth strategy. With an extremely well-qualified and experienced team with well-established relationships across the industry, along with offices across Australia and New Zealand, ULA is well prepared to support our product line and grow the Elation brand.”

“Elation offers unique, innovative products across rental, production and theatre and that was important for us,” Biviano said. “Not only was Elation an early adopter of LED technology and has developed some of the most advanced LED light engines, it is now at the forefront with a complete range of IP65 products and that’s where we see the growth in the future.”

With over 75 years combined experience in the AV industry, both ULA Group and B-Tech are widely recognised as being leaders in their fields; B-Tech as a leading global brand of professional AV mounting solutions and ULA Group as global industry leaders for providing innovative digital vision and lighting technology across all spectrums. Both companies attribute a large part of their success to the high levels of service and support provided to their customers.

“B-Tech’s extensive range of high quality and innovative easy-to-install mounting systems is a perfect fit for ULA’s product portfolio, providing system integrators and installers a complete range of digital displays and mounting solutions”, said Cuono Biviano. “With the addition of B-Tech mounts we have complete confidence to provide solutions of the highest calibre for every stage of a project.”

ULA Group serves rental companies large and small and works with major installation customers to provide clients with market-leading visual solutions and services. The growing company offers an extensive portfolio of brands and maintains offices throughout Australia and New Zealand.