Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video recognition technology to their portfolio.
This has enriched Publicis Groupe’s suite of agency offerings and capabilities to include multi-channel solutions that connect physical media to digital assets seamlessly.
In a campaign conceptualised by Publicis Groupe, AIQ’s visual recognition technology was introduced to major Russian cities through a unique manner; users interacted with out-of-home (OOH) advertisements to get player incentives for Clever Boy, an online gaming app under VK.com, Russia’s most popular social network.
Julia Udovenko, Business Transformation Director, Publicis Media Russia elaborated, “It is essential for Publicis Groupe to deliver seamless user experience to our audience. And AIQ’s image recognition technology allows contact with consumers at a deeper level and introduce elements of digital-interactive to visual offline media, which according to the Association of Communication Agencies of Russia in 2018, amounted to 248.7 billion rubles (approximately US$3.9 billion). In our campaign, the engagement rate in offline media was three times higher, which shows a high level of audience interest.”
“In the future, we see vast potential for using this technology both when working with technology companies and with FMCG brands. AIQ’s technology is ideal for FMCG companies that traditionally use offline media on the Russian market and are interested in new ways of connecting offline media with online tools.”
John Ng, Innovation spokesperson, Publicis Media Singapore, and General Manager of the agency’s Singapore Government Business Unit added: “We are extremely excited at Publicis Media’s ability to deliver digital transformation seamlessly across borders with this partnership. With AIQ’s visual and video recognition platform, we are able to overcome the divide between offline and online media. The opportunity to integrate offline consumer behavioural data with online insights greatly enhances our clients’ ability to bring people closer to brands.”
VK.com is the country’s most popular social media platform, and an entity of the Mail.Ru Group with over 100 million downloads since 2011. Its gaming app, Clever Boy, has more than 5 million downloads since its release in March 2018.
“Our partnerships with Publicis Russia and Mail.Ru underscore the revolutionary work that media agencies and brands are capable of creating; with our visual and video recognition platform we want to work on more of such partnerships to carry out change in both B2C and B2B markets to bring customer interactions and engagements to a whole new level. We are heartened by the results we have achieved in Russia so far and strive to bring our technology to more businesses in Europe and also nearer home,” revealed Marcus Tan, CEO of AIQ.
The Future for AIQ’s Technology cum Market Growth – in Russia and Beyond
“At Enterprise Singapore, we are pleased AIQ is one of the first Singaporean technology company to have made inroads into Russia. We are confident AIQ is well-placed to ride on the Russian market’s vibrancy from a growing middle class and private sector driving GDP growth in the coming years. With its partnership set up here, it is foreseeable AIQ’s visual and video recognition technology opens up a world of possibilities for businesses to engage consumers from physical media to online platforms”, said Raheed Nargund, Regional Group Director, Enterprise Singapore.
AIQ prides itself for being one of the few players globally to offer a proprietary video recognition technology. It is committed to making its computer vision AI technology bring greater ROI for brands, business owners and media owners.
Traditional media owners can use AIQ’s visual and video recognition technology to transform what’s possible in terms of measurable, accountable advertising campaign outcomes for their clients.
“Our technology opens up new possibilities in terms of customer journeys, leading customers from physical to online engagement. We will continue to work with our partners to enable businesses to redefine customer experiences with innovative and multi-channel strategies in our increasingly digital world. We hope to be able to share more of what we’re setting out to do closer to home soon,” said Marcus.