Arif will report directly to Mig Cardamone, Director of Sales and Marketing at Sennheiser Middle East who said, “We feel that the Middle East- with special focus on Qatar and the UAE, given the upcoming major events- continues to prove that it is a very crucial market with a demand for high quality Audio equipment and international expertise. With over a decade of experience in large scale AV projects specifically in those key markets, we feel it is a great synergy to have Arif join our team and build momentum for Sennheiser.”
As a part of his sales strategy, Arif will focus on growing Sennheiser’s footprint in the UAE and Qatar through direct connections, while bolstering the brand’s reach through its distributor and system integration partners as well. His skills and experience having worked for system integrators will be integral to getting Sennheiser’s products into some of the most exciting projects taking place in the region in the coming months and years.
Prior to joining Sennheiser, Arif was the Country Manager in Qatar for Mayflex/Excel Networking, a Converged IP Solutions provider. He has also held senior sales positions in CGC (Qatar) and Pixel Projects AV, a regional System Integrator for quality AV solutions, where he managed the entire GCC region. With this experience, he brings a wealth of knowledge on the processes and problems faced by SIs and is well positioned to help Sennheiser partners overcome these challenges for mutual success.
Commenting on his new position, Arif said, “It is a privilege to part of a brand like Sennheiser – with over 70 years of legacy in the Audio industry. My focus is to build relationships in the region based on our brand’s core values of innovation and excellence. I will be working to strengthen ties with our existing customers and partners, while making headway into new avenues in the UAE and Qatar.”
Arif holds a bachelor’s Degree in Information Technology, and has achieved several certifications from vendors including Extron, Crestron, Wolfvision, Barco, Sharp, LG, and Infocomm.a