Singapore’s Generation AV Takes Responsibility for Martin Audio in APAC

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Martin Audio has announced a significant investment in sales account management for Asia Pacific as its business continues to grow rapidly.

 

With immediate effect, Generation AV, based in Singapore, will assume sales strategy, account management and technical support duties for the Asia Pacific territory, reporting to International Sales Director, Brad Watson.

Generation AV is a new company set up by audio veteran David McKinney, to serve the Asia Pacific market for the Professional Audio & Video industry.

“David McKinney and his new operation will serve as a great asset to the installation, entertainment and production communities in Asia,” said Dom Harter, Managing Director of
Martin Audio.

“He is someone I’ve known since college, and we’ve worked together at Harman. He is an accomplished communicator with a strong understanding of the technology, the market and the people. I am confident he and his team will apply their skills and experience to provide our customers with excellent service and help to drive the Martin Audio brand to new heights in the region.

“At Generation AV, we are very proud to be partnering with Martin Audio,” said David
McKinney, Managing Director of Generation AV. “I have been impressed with how Dom has
transformed Martin Audio into one of the global market leaders and I am excited to be part of this journey in Asia where there is great potential.”

“Generation AV is set up with technical application support at the core of the business. This will be our focus with Martin Audio. I look forward to working closely with the Martin Audio team, and with all the Martin Audio distributors and partners in Asia.”

As Generation AV assumes control of Asia, Andy Duffield (pictured) transfers his Martin Audio product knowledge and account management experience across into key European territories including Germany, Spain and France.

Brad Watson commented, “Andy has done a great job for Martin Audio in Asia, and I’m delighted to bring his knowledge and skills to Europe to further grow our business here. With two dedicated account managers in Europe, both Andy and Richard will better serve our customer needs as well as seeking out new customer opportunities for our growing and stellar portfolio.”

Andy Duffield commented, “I’m delighted to have helped grow Asia sales to facilitate the need for a more active local support there. I’m looking forward to this fresh challenge and opportunity in Europe and will strive to drive the Martin Audio brand to even higher levels.”

In summing up, Dom Harter said, “The rapid growth of Martin Audio in the last three years, on the back of its strongest every portfolio in its nearly 50-year history, means that we need to have the very best account management and on-the-ground support we can provide in every continent. In the appointments of Generation AV in APAC and Andy Duffield in Europe we are ensuring this.”

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