INFOCOMM 2018: The Global Presence Alliance (GPA) Turns 10!


The Global Presence Alliance, the “Star Alliance” of the Integrated Audio-Visual Experience Industry, celebrates a decade of market and thought leadership in global enterprise delivery strategy at Infocomm this year.

The requirement for a consistent delivery model to serve global customers led to the inception of the GPA 10 years ago. What started out as a small group of committed and aligned integrators has evolved into the world’s largest network of system integrators, delivering standardised, simplified collaboration solutions at scale across the Globe.

Shure Asia and ESCO team at the GPA 10TH anniversary celebrations

“We knew we were developing something important when we conceived the GPA, but what has evolved over the years is truly special,” says Julian Phillips, Whitlock EVP and a founder of the organization. “GPA members don’t just become business partners; they become a part of a culturally diverse community built upon the foundations of trust, knowledge sharing, and contributing to the common good.”

The GPA has spent a decade investing in, developing and refining a unique portfolio of standards, infrastructure, and core services that allow its members to align and deliver as one. This unique delivery mechanism overcomes geographical and cultural boundaries, providing convenience, efficiency, and velocity to enterprise organizations as they seek trusted partners for modern workplace goals and strategies.

The ESCO Philippines and South Korea team – ESCO is part of the GPA alliance

“As the simplification of the user experience and room technologies continues, so does our recognition of the value the GPA offers customers in solving the real complexity of delivering and supporting human productivity and efficiency at a global scale,” states Byron Tarry, Executive Director of the GPA. “We leverage the diversity among our membership, and believe it reduces risk, drives innovation, and optimizes outcomes compared to any other delivery model that exists today.”

In addition to a member summit, customer roundtable, and general engagement with key partners at InfoComm, expect a few surprises from the GPA in terms of activities and visibility at the show. There are 28 members ready to celebrate successes and make plans for the next 10 years of leadership within this rapidly maturing industry.

Whitlock team with ESCO

“We are teaming up early with the GPA members worldwide to review best practices for each customer we serve, and to drive new plans for targets as one united team,” states John “Jack” Steinhauer, Whitlock EVP. “This package of a global workforce with regional knowledge and relationships is worth celebrating, especially since it’s been working successfully for 10 years.”

The GPA meetings started on June 2 and will run through the entire week of InfoComm. Customers and technology partners are invited to meet for business reviews, develop plans for future growth and join in the fun at various venues in Las Vegas.