Digital Projection has hired Nizar Nasser, as the new regional manager to serve the company’s interests in the Middle East,

catering to the company’s ongoing expansion and client support programme.

A proven team leader, Nasser has worked for over 10 years as Crestron’s regional sales manager for Saudi Arabia and Kuwait, as well as Middle East business development manager.

Joining Digital Projection’s Dubai team, Nasser also recognises the significance of the recent introduction of MLS projection systems to the industry. “Digital projection has a unique position in the region, with state-of-the-art technology to offer a comprehensive range of solutions to customers,” he said.

“Being in a supportive work environment is vital in providing the right customer experience and I have been welcomed to Digital Projection with open arms.

I am looking forward to developing the fantastic opportunities the ME region has to offer and gain even more traction for the brand.”

Chris Axford, international sales and marketing director at Digital Projection, concluded: “We were looking for new recruits that would bring both experience and knowledge to the markets they are responsible for, and I am confident [he] will better expand the reputation of Digital Projection.”