Aurora Multimedia to Expand Business in Asia with Mindstec Asia Distribution

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Aurora Multimedia (Aurora) is looking to expand business into other parts of Asia, having already penetrated the Indian and Korean markets. Over the past few years, the company has become a dominant force in the manufacturing of advanced A/V processors in the A/V industry.

To further cater to Asia, Aurora has appointed Mindstec Asia to provide advanced, reliable, and customized audiovisual solutions for China, Hong Kong, Macau, Taiwan, Japan and South East Asia.

“The agreement for sure can bring Aurora products into more markets all over the world with Mindstec Asia’s localized service support.” said Paul Harris, CEO of Aurora.

Founded in 1998, Aurora manufactures products which incorporate state-of-the-art technologies that surpass typical specifications and features, from the introduction of the industry’s first non-proprietary, Web-standards-based IP control systems and touch panels, to today’s advanced HDBaseT and IPBaseT IP video distribution solutions for a variety of global markets, including government, education, security, hospitality, corporate, and house of worship.

Mindstec Asia is going to offer Aurora and IP video distribution solutions along with dedicated local sales, training, and engineering support. Mindstec Asia specializes in procurement and distribution of high-end audio-visual system-solution to bring the latest audio-visual solutions to the market.

The joint strengths of Mindstec Asia and Aurora shall help fulfill customers’ demands by the competitive product and professional services.

“Mindstec Asia as a leader in AV distribution, they clearly understand the needs of the customers in Asia,” said Paul Harris, CEO of Aurora. “We are excited to work with Mindstec Asia, as they have an extensive network in the industry and the ability to market Aurora throughout China, Hong Kong, Macau, Taiwan, Japan and South East Asia. They will broaden our global presence with localized support and education.”

“This is indeed a big leap for Aurora business in just two years of presence in India”, added Nataraju Upputuri- Director, Aurora Multimedia India

Mindstec Asia will provide dedicated sales and engineering support in each country, taking advantage of Aurora’s reputation and deep market penetration in some of the world’s fastest growing economies.

Harry Lam, Asian CEO of Mindstec Asia is very optimistic about the future of Aurora. “We want more people to enjoy the benefits of Aurora’s products, their full range of products has very wide range of application, which is why we introduce this robust IP video distribution solution for the market. We have many advantages when it comes to selling this product in term of our distribution network and marketing capabilities. It is a further step towards strengthening our power and consolidate the leading position in the market with Aurora.”

He added: “In the ever-changing technology world, remaining competitive is the key to success. For the sake of proving that, Mindstec Asia is always standing at the forefront of bringing the latest cutting-edge technology to customers, we keep abreast with times and bring future-proof solutions to customers. And now we are busy setting up Aurora training centers, which will train, certify, and empower our channel partners to better understand and support the Aurora products.”

“Mindstec Asia is going to empower our channel partners with the right knowledge to enable them to support their clients with both sales and after-sales support. As a result, systems integrators and our client can enjoy more variety of the A/V product with fast delivery and reliable local support service.”

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