The Opening Address at Integrated Systems Europe 2019 will be presented by Ambarish Mitra, co-founder and CEO of augmented reality (AR) technology company, Blippar.

He will discuss how augmented reality and artificial intelligence are disrupting key vertical sectors served by the professional AV industry, and what future developments are likely to bring.

Mitra commented: “Augmented reality is a horizontal disruptor and will have a positive impact on every industry. What we are seeing today is just a glimpse of the potential of this technology. Blippar is at the forefront of this and I look forward to sharing my vision with ISE attendees.”

Blippar has helped thousands of brands, retailers and agencies use AR/AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. It gives access to an AR ecosystem with products and professional services to meet specific business needs.

The company has been ranked three years running within CNBC’s global ‘Disruptor 50’ list, as well as being named top Business Innovator by Bloomberg, most innovative AR company by FastCompany in February 2018 and winning Best AR App at Mobile World Congress in 2017.

Free to attend, the ISE 2019 Opening Address will take place in the Forum of the RAI Amsterdam on 4 February. To register for ISE 2019 and be part of the world’s largest gathering of AV professionals click here. Use the invitation code 410314 for free registration.