The chapter, to be known as the Digital Screenmedia Association Asia-Pacific, or DSAAP, will bring together the entire digital screenmedia ecosystem including retail and advertising network operators, hardware and software suppliers, telecommunication companies, agencies and media buyers to drive growth through information and networking exchanges while promoting best practices, according to the DSA.
The DSA said Asia's fast growing economies offer enormous potential for the digital screenmedia industry. While the industry has witnessed considerable growth in the past few years, the opportunity it presents can only be fully leveraged through greater industry collaboration and education.
DSAAP will aim to provide a forum to facilitate such cooperation.
DSA Executive Director David Drain said in the announcement, "We are extremely excited by this opportunity to partner with DSAAP and bring our industry platform and expertise to Asia-Pacific. We look forward to working with DSAAP and the region's industry leaders."
DSAAP's headquarters will be in Australia.